PerfectReputations Free Tools

Every organization deserves to know how it appears to the AI systems that now answer questions about it, and that knowledge should not sit behind a sales call or a paywall. Our free tools give you a clear, honest view of where your online identity stands today and what to do next. You can test your website against a published standard, see what a weak identity is costing you, look up the Schema.org properties that define who you are, and build the email security records that keep criminals from impersonating you. Each tool shows its work, explains its results in plain language, and points you to the exact fix, so you leave with a plan instead of a vague score. Many owners solve their biggest gaps on their own with nothing more than these tools and an afternoon of work. When you are ready to go further, you will know exactly what you need and why.

Can AI Trust Your Organization?

AI systems like ChatGPT, Claude, Gemini, Grok, Perplexity, and others now answer questions about businesses and organizations every day. Before they describe you, recommend you, or cite your website, they look for a clear, consistent, verifiable statement of who you are. When they can’t find one, they guess, and their guesses spread. This free assessment tests your live website and its public records against IDS-1, the Identity Institute’s Canonical Identity Assessment Standard, and shows you how well your organization is prepared to be trusted, read, and found.

The assessment checks 25 items across three areas. Trusted asks whether your identity is authentic and secure, Visible asks whether machines can read who you are, and Discovered asks whether search engines and AI agents can reach you. Every check is scored by published rules, with no hidden formulas, and every result tells you what the test found and exactly what to fix. Enter your website address to get your score in about a minute, then save your access code so you can run the assessment again after you make changes and see how far you have come.

Canonical Identity Assessment

Find out whether AI systems and search engines can trust, read, and find your organization. The assessment tests your live website and its public records against the IDS-1 standard, scores each check, and tells you exactly what to fix.