The Art of Identity in the AI Age — The Art of Identity in the AI Age is a book by Tim McGuinness, Ph.D., that adapts Sun Tzu’s The Art of War into 21 principles for business identity. Each principle comes with five actions a business can take. Its themes include clarity, a single source of truth, and watching what AI/SI says about you. It supplies the strategy behind the do-it-yourself steps.

Added October 21, 2026