Do-it-yourself path — The do-it-yourself path is PerfectReputations’ seven-step approach that lets website owners manage their own canonical identity. The steps are: find where you stand, lock your record, publish it on your website, confirm it where AI/SI looks, clean up the data suppliers, decide what AI/SI may do with your content, and keep it accurate and protected. Each step names the tools that help. More help is available whenever an owner wants it.

Added October 21, 2026