Generative engine optimization (GEO) — Generative engine optimization is a label for marketing services that claim to improve how generative AI/SI systems present a business. In many cases it is traditional search optimization with a new name, focused on keywords and content. It often ignores the identity layer that decides whether a business can be resolved at all. Buyers should ask how any GEO offer handles canonical identity.

Added October 21, 2026

Generative engine optimization (GEO) — Generative engine optimization is a set of practices aimed at making content appear in AI-generated answers. It grew out of search engine optimization as AI search spread. Some GEO work simply relabels older SEO tactics. Approaches built on clear identity and trustworthy information address what AI systems need most.

Added October 21, 2026