--- title: "PerfectReptations Overview" canonical: https://perfectreputations.com/overview/ type: page author: "3630" published: 2026-10-19 modified: 2026-10-19 summary: "" organization: "PerfectReputations AI Age Identity Consulting Services" organization_url: https://perfectreputations.com/ llms: https://perfectreputations.com/llms.txt --- # PerfectReptations Overview **Overview** # Canonical identity and AI/SI authority, trust, and visibility ## Built for WordPress websites. Customers now ask AI/SI systems which business to trust, and those systems answer from whatever facts they can find about you. PerfectReputations gives WordPress website owners the tools to establish one verified identity, publish it in the forms AI/SI systems read, protect it from impersonators, and keep it accurate over time. Start with our free Canonical ID tools. Grow with premium plugins when you are ready. Get professional help whenever you want it. Start With the Free Tools [See Pricing](https://perfectreputations.com/pricing) **The shift** ## Customers have moved from search results to AI/SI answers. ### About half of consumers now use AI each week to find local businesses. Data Axle, 2026 ### 3× as many shoppers now begin with an AI assistant as a year ago. Salesforce consumer research, 2026 ### 66% of consumers have tried to visit a business and found its online information was wrong. Data Axle, 2026 ### Nearly $1B lost by consumers to business impersonators in 2025. Federal Trade Commission, 2026 **The identity crisis** ## AI/SI systems cannot recommend a business they cannot clearly identify. Over the years, a business's name, address, phone number, and profiles scatter across directories, social platforms, data brokers, and old listings, and the copies drift apart. A search engine left the customer to sort out the mess. An AI/SI system resolves it on its own, and when it cannot tell which version is true, three things happen. ### Wrong answers The AI/SI system repeats the wrong address, phone number, or hours, and sends customers to the wrong place. ### Silent losses The system leaves your business out of its answer, and neither you nor the customer ever learns what was missed. ### Open doors for impostors Without one verified record, fake websites and cloned profiles compete on equal terms with the real business. **Identity, not discoverability** ## Discoverability is the reward for getting your identity right. AI/SI systems do not rank pages the way search engines did. They resolve which business you are, check whether independent sources agree, and only then decide what they can say about you with confidence. That is why the answer is not more content or more keywords. It is one clear, verified identity. ### Relabeled SEO - Chases rankings, traffic, and keywords - Produces more pages and more listings - Promises placement in AI answers - Never confirms your official business facts ### Canonical identity - Starts with one verified record of who you are - Publishes it in the forms AI/SI systems read - Protects it with email authentication - Keeps it consistent, current, and watched More content from a business that AI/SI systems cannot clearly identify only adds confusion. Be cautious of any provider who talks mostly about rankings and never asks to confirm your official business facts. **What the work includes** ## Six parts of a complete canonical identity #### 1 ### The canonical record One official record of your legal name, address, phone, website, email, and the profiles that truly belong to you. #### 2 ### Structured data Your identity written into your website's code in JSON-LD, so AI/SI systems and search engines read it precisely. #### 3 ### An llms.txt summary A plain-language file that gives AI/SI systems a clear summary of who you are and what your site offers. #### 4 ### AI/SI access choices You decide which AI/SI systems may read your site, and whether they may use your content for training. #### 5 ### Email authentication SPF, DKIM, and DMARC records that prove which servers may send your mail and block criminals who fake it. #### 6 ### Ongoing watch Regular checks for outdated facts, conflicting listings, and lookalike websites that copy your name. **Free Canonical ID tools** ## Set your baseline identity at no cost. Every business deserves a strong start. These tools are free for any WordPress website owner, with no subscription. ### Canonical Identity Collection Tool Gather your official business facts in one organized place, the baseline for everything else. [Collect your identity](https://perfectreputations.com/perfectreputations-canonical-identity-collection-tool/) ### Identity Cost Calculator See what an unmanaged identity is likely costing your business over three years. [Calculate your cost](https://perfectreputations.com/free/identity-cost-calculator/) ### Website Check See what public records, structured data, and llms.txt reveal about any website, including your own. Check a website ### Email Security DNS Toolkit Build your SPF, DKIM, DMARC, MTA-STS, and BIMI records step by step, with plain instructions. Build your records **Premium plugins · annual subscription** ## Build total website authority with AI/SI. Our premium authority and identity plugins build on your baseline identity. They publish your identity in the formats AI/SI systems read, strengthen your website's authority, and show you how AI/SI systems interact with your site, with the choice to keep them from using your content for training. Each plugin installs like any other and works from your WordPress dashboard, with new versions announced to licensed customers as they are released. Explore the Plugins [See Pricing](https://perfectreputations.com/pricing) **Do it yourself** ## If you manage your own WordPress site, you already have the skills. Installing a plugin, editing a page, and changing a setting are all this work requires. The first setup takes a few hours spread across a week or two, and then a few minutes each month keeps everything current. **Week 1** ### Collect and publish Gather your official facts, then publish them as structured data and an llms.txt summary. **Week 2** ### Protect and decide Add your email records, then choose which AI/SI systems may read and learn from your site. **Every month** ### Review and check Update anything that changed, glance at AI/SI activity, and run a Website Check on your own address. **When you want help** ## Do it yourself, but never alone. ### Professional installation Prefer not to install the plugins yourself, or have an unusual setup? PerfectReputations installs our technology for you, confirms it works correctly, and leaves you ready to maintain your identity from your own dashboard. Request Installation ### Advanced identity services Some businesses need more than a WordPress website can provide, such as identity work across many platforms or an active impersonation problem. For those needs, we refer you to our partner, Abiquity, for professional canonical identity services. [Visit Abiquity](https://abiquity.com) **The thinking behind our tools** ## A Theory of Canonical Identity Our approach rests on published research by Prof. Emeritus Tim McGuinness, Ph.D., which explains why AI/SI systems resolve, trust, and recommend businesses by identity rather than by keywords, and what that means for every business online. Read the Theory ## Take control of your identity today. The businesses AI/SI systems trust tomorrow are the ones that establish their identity today. Start free, and build from there. Start With the Free Tools